About Us
Orange County Product Managers is a community of product management and product marketing professionals in Orange County, California that facilitates the exchange of ideas, resources and contacts between those in the community. OCPM is not a traditional professional association. There are no membership dues and its events are open to anyone working in product management or marketing within the Orange County business community. Founded in June 2009, Orange County Product Managers is an incorporated non-profit company that has a LinkedIn group of over 1,500 members; hosts regular networking events, educational workshops and other events. OCPM was also the creator of all six ProductCamp SoCal unconferences.
Leadership Team
Greg White - President & Founder
Greg brings 20 years of product management and marketing experience from the information, software and e-commerce industries at companies like First American DataTree, Experian, FICO, LPS, RealtyTrac, and Alta Vista. He is the founder of Orange County Product Managers and ProductCamp SoCal. He has also founded AlignPS, a product mangement and marketing consultancy that helps companies grow their businesses by aligning their product strategies with their target markets. Greg earned his Bachelor of Arts in Business Administration from California State University, Fullerton. Greg and his wife live in North Tustin with their three sons.
Mark Kanitra - Secretary
As a Territory Manager at Chevron, Mark covered much of Southern California and led the development of over 30 Chevron stations. This success led to his role as Chevron's Market Optimization Specialist where he managed the Strategic Planning process for the North American markets. In that role he standardized and streamlined the Strategic Planning process and led a database development team to enhance the management of these plans. Today he is helping to develop the future fueling infrastructure with an emphasis on alternative fuels and also helping the present network of service stations to reduce their own energy needs by promoting energy efficiency upgrades.
Joe Greenwald - Treasurer
Joe has over 20 years of product management, marketing, and business leadership experience. His background includes developing both B2B and B2C products in the consumer information, financial services, auto sales, membership, SaaS, eCommerce, and travel markets for organizations such as TRW, Credentials Services International, Associated Travel International, Experian and CU Direct. He currently focuses on Data Solutions products for CoreLogic. Joe earned his BA at UC Berkeley and holds an MBA from UC Irvine.
MANA SADEGHI- MARKETING Director
Mana is a curious, energetic, and results-driven professional specialized in product marketing, digital marketing, user experience design and brand development. She currently works at WHA as a Marketing Specialist where she has transformed company's brand image by developing and executing creative ideas for the marketing strategies. She designs and manages company’s digital marketing platforms such as website, blog, email marketing, and social media.
Mana has a BSc degree in Computer Engineering from Shahid Beheshti University and a Master’s degree in Engineering Management with focus on Marketing from UC Irvine School of Business.
Mana has a BSc degree in Computer Engineering from Shahid Beheshti University and a Master’s degree in Engineering Management with focus on Marketing from UC Irvine School of Business.
alex natelli - COMMUNITY DEVELOPMENT Director
Alex brings more than 15-years of success in product management and technology leadership. His broad, international experience includes SaaS platforms, enterprise applications, and information management strategy at companies like PeopleSoft, Fonterra, and Intergen. Most recently, his focus is on B2B SaaS solutions in Commercial Real Estate (CRETech), Smart Buildings IoT, and Geospatial applications. Alex earned a Master's in Information Management from Victoria University of Wellington in New Zealand and a Bachelor's from UC Santa Barbara. In his spare time, Alex enjoys hiking, photography, and teaching self-defense.
SARAH WEFALD - PROFESSIONAL DEVELOPMENT DIRECTOR
Sarah Wefald is a technical product manager at Laserfiche, focusing on end-to-end B2B SaaS solutions for state & local government, finance, and education industries. She is also the founder and principal of Mother Blackbird, a digital solutions agency. Sarah has led a number of sessions on topics like WordPress development, as well as product and project management. Additionally, Sarah volunteers for Orange County WordPress, sharing knowledge, guidance and opportunities to those exploring careers in tech. Sarah attended Mount Holyoke College, where she earned a Bachelor of Arts degree in English.
Sarah Wefald is a technical product manager at Laserfiche, focusing on end-to-end B2B SaaS solutions for state & local government, finance, and education industries. She is also the founder and principal of Mother Blackbird, a digital solutions agency. Sarah has led a number of sessions on topics like WordPress development, as well as product and project management. Additionally, Sarah volunteers for Orange County WordPress, sharing knowledge, guidance and opportunities to those exploring careers in tech. Sarah attended Mount Holyoke College, where she earned a Bachelor of Arts degree in English.
Membership
Orange County Product Managers is not a traditional professional association. There are no membership dues. Registration fees collected at networking and educational events are kept as low as possible. We firmly believe in providing good value at a fair price. Therefore, only those who actually attend our meetings are asked to fund those meetings.
We regard anyone who participates in the LinkedIn group, networking meetings, workshops or other events as members of our community. We welcome ALL product managers and product marketers located in the Orange County, CA area into the Orange County Product Managers community!
We regard anyone who participates in the LinkedIn group, networking meetings, workshops or other events as members of our community. We welcome ALL product managers and product marketers located in the Orange County, CA area into the Orange County Product Managers community!